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NEWS > Embrionix announces PAT as VAR AU & NZ

Laval, Québec – Embrionix, a Canadian manufacturer of world leading SFP technology, today announced the appointment of Professional Audio & Television as their value-added reseller for Australia and New Zealand.

Embrionix provides innovative conversion solutions using a unique product design based on a “SFP” (Small Form-Factor Pluggable) that can be inserted directly inside other manufacturers equipment. This flexible input/output approach includes (12G-SDI, 6G-SDI, 3G-SDI, HD-SDI, SD-SDI, HDMI, SDI-to-IP, Ethernet, etc) format adaptation. This enables product I/O modularity, and helps manufacturers to introduce their products faster into the market. 

IP transition becomes much easier with a highly-optimised solution for SDI to IP conversion provided by Embrionix. This is made possible with the use of emSFP modules equipped with IP encapsulator and decapsulator installed directly inside COTS IP switches, converting any SDI legacy equipment into your IP network. A series of standalone, miniature devices, tailored to monitor IP signals and format conversion, complements the already comprehensive solution. 

Professional Audio & Television’s Managing Director – Patrick Salloch, commented on the new appointment “We have been watching Embrionix for some time now and found that there is a lot of synergy between their business philosophy and ours. Embrionix is all about exploring new trends within the broadcast industry and enabling a future-proofed transition path for broadcasters. We are delighted to be able to offer our customers Embrionix solutions, and we are looking forward to a long and prosperous business relationship.”

Denis Pare, Embrionix VP of Sales, added “Australia and New Zealand are geographically about as far as you can get from North America, so it was imperative to engage an efficient partner that could not only represent Embrionix, but promote and support us as well. It was essential for us to find a partner that had a strong line card, but with a specific focus. We strongly feel that we found these qualities in Professional Audio & Television (PAT). To make this partnership even better, PAT’s product offering is complementary to Embrionix solutions. Reading customer’s feedback on their website is also great testimony to their dedication to clients. We are now looking forward to building on this new relationship with them”.

PAT will be stocking Embrionix SFP’s at their Sydney warehouse, and also offer customer demo SFP’s to trial this new and innovative technology. The agreement between Embrionix and Professional Audio & Television is effective immediately.

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